Welcome to MIUSSI, founded by sisters who got inspired by the experience of snorkelling in Asia. White sand beaches, clystar clear water and colourful marine life are the wonders of nature that take the breath away. But there’s one and undeniable man-made problem that is bringing the seaworld to the brink of destruction - and that is plastic.
The contrast, experienced in Asia, of the untouched beauty and our impact on it has been underwhelming. Eight million tons of plastic end up in our oceans each year. It has led us to create a sustainable wear by repurposing ocean waste for function. It helps to clean up the oceans and reduce the global problem of consumerism. Our wear is made from recycled plastics, postconsumer materials, and old fishing nets that are scooped from the oceans.
Another centric part of our brand is the sensation of being empowered; a feeling of being a women that appreciates the planet as much as her own self. Life is adorned by happy women and our purpose is to make them feel an even better version of themselves.
Our mission is to dress women with outfits that inspire. Our designs are the creations of balance, orderliness and lightness. Visit our online store and feel it for yourselves.