Ten years ago, these three words would have seemed to have no connection, whatsoever. Nowadays, the situation is clear: if we don’t move to a sustainable lifestyle - we will lose our oceans. As a result, businesses and individuals are looking for ways to reduce pollution by recycling waste and turning it into something reusable. That’s how sustainable fashion came into being. And that is how we do our part in saving the environment. We invite you to join us in creating a better future by making responsible decisions - together.
We all know by now that the main ocean pollutant is plastic. However, what you might have not known is that the biggest source of plastic that ends up destroying marine life isn’t plastic straws. It’s fishing gear.
Approximately 8 - 12 million tons of plastic end up in the world’s waters every year. 46% of it is fishing nets. You must have heard how sea turtles, whales or fishes tangle in fishing nets, but this is only the tip of the iceberg. Besides the apparent damage to marine life, it also affects the entire global ecosystem and, eventually, - humans. No, not because we’ve got less fish to eat: it’s because without functioning oceans, life on this planet would cease to exist.
Only a responsible society, moving towards a sustainable lifestyle, can save our planet and stop exhausting it with endless consumerism. Buying clothing made from recyclable fabrics is only one of the many ways how you can contribute to rescuing our home.
We’ve teamed up with an innovative Italian clothing company “Aquafil” to create eco-friendly swimwear and activewear that is not only trendy but also friendly for the environment. “Aquafil” aims to transform old materials into new ones by discovering new ways of sustainability. Then they implement it in their production process. The ECONYL® fibre which is the sustainable ingredient they’ve been looking for.
ECONYL® is regenerated nylon, made from recovered nylon waste such as fishing nets, fabric scraps from mills and carpets, that would otherwise pollute the Earth. Yes - instead of producing more fabrics that eventually turn into waste, the ECONYL® process involves recycling nylon discards and making them into quality fibres. And we turn it into fashionable swimwear and activewear. It’s also worth mentioning that ECONYL® regenerated nylon could be recycled many times and does not lose its quality.
First, old carpets, fishing nets and other waste need to be collected and sorted. Then, it is essential to clean the collected waste as it allows to obtain as much nylon as possibly, which then gets regenerated.
In this step, nylon waste is transformed back into raw material.
Already recycled materials are processed into yarn, which is used for making fabric for textile.
We believe that less is more, fewer pieces of clothing, but high-quality ones that will last you for years. Sustainable development goals take time, particularly in fashion. Obtaining a final purified product includes many processes. Most importantly, it’s all based on strong ethics and responsible sourcing of the materials. "Miussi" team has created swimwear and activewear inspired by nature, using aesthetics principles and timeless designs. We are proud to share our sustainable fashion collection with the public. Let’s inspire the change - together.